Under the background of the rapid development of the mobile Internet, intelligence has gradually become the mainstream of the contemporary era, and the digital and networked development trend of digital signage is also very prominent, becoming a typical tool for marketing. However, in terms of marketing, it is still the core application value of digital signage, so creative marketing will run through, whether in appearance design or content design.
From the appearance point of view, the smart digital signage adopts a unique ultra-narrow frame design, supports two display modes, horizontal and vertical, and can also be spliced and combined arbitrarily, providing greater design flexibility. The display terminal types are relatively rich, except that it has the characteristics of large screen and high definition, it can meet the needs of users for creative application, and ensure that the advertising information of advertisers can be noticed by the target group to the greatest extent. This is also a major premise to ensure the efficiency of communication.
From the content point of view, the digital signage has a built-in multimedia information publishing system, which supports multiple simultaneous remote publishing and management. Just connect the screen to the network, and one computer can manage all the screens, saving the traditional light box to a certain extent. The production cost is high, the replacement cycle is long, and the labor cost is high. Support online real-time update, which allows advertisers to have absolute control over the advertising content, and can push advertising information at regular and fixed points according to the behavior and habits of the audience, so that the accuracy of advertising will be improved. Coupled with the adopted DM5 digital encryption technology, the information conference is more secure.
In fact, marketing strategies are essential for any retail store to operate, but according to relevant data, only 20% of users are impressed by traditional retail marketing. This means that in the current new situation, it has become very important to improve store marketing strategies through high-tech means. As a new advertising communication platform in the commercial display industry, digital signage can bring a new digital marketing method to retail stores and truly become a modern marketing assistant.
