According to iiMedia Consulting’s data, since 2016, China has been the world’s second bakery market outside of the United States. By the end of 2021, the market size of China’s bakery industry will reach 260.08 billion yuan, a year-on-year increase of 19.9%. With better control, the market size will continue to grow at a growth rate of about 10%, and it is expected to reach 306.99 billion yuan by the end of 2023. The baking industry market has ushered in a period of rapid growth.
Looking at the baking market in China, it can be found that although baking has a broad development prospect, it is in an embarrassing situation. On the one hand, there is the trend of closing stores for established bakery brands; on the other hand, there is the rise of emerging bakery brands, such as Momo Dim Sum Bureau. These emerging bakery brands are not only good at developing flavors, but also focusing on marketing.
"Dynamic display" drives attention
Like other industries, it is difficult for bakery shops to accurately attract customers, and any empowerment that cannot have a direct effect is just empty talk.
Nowadays, beautiful pictures are the stepping stone for consumers. After all, both "fragrance" and "taste" require personal experience to make a judgment, and "color" has become people's first impression of food.
However, traditional bakery shops do not seem to exert their power in the golden visual position at the entrance of the store, and cannot drive consumers' psychological taste buds. In order to save costs, traditional light boxes are used, which results in dim screens. Once consumers are far away, they will not be able to see clearly. And static text and images obviously cannot bring strong visual impact and attract consumers' desire to buy.
The digital signage of the store dynamically displays steaming bread, and the fragrant milky aroma is one after another in the oven... Obviously such a dynamic video display can attract more attention.
Flexible promotion and reduce loss
For the bakery industry, bread bakery products have always been facing short shelf life, and product hoarding will cause waste, and not selling "overnight bread" has always been a promotional point for some stores. Therefore, in order to deal with the remaining commodities as quickly as possible, some bakery shops usually adopt promotional activities and take up manpower to distribute promotional leaflets around the store. However, most consumers generally walk away directly unless they particularly like the products in this store, which means they refuse to sell directly.
With the help of Goodview digital signage, regular broadcast of promotional products in the store or at the entrance of the store can obviously reduce store loss, increase sales, and save costs.
Digital menu and quick selection
With the development of the times, consumers' pursuit of "healthy food" has greatly increased, and "low-sugar, low-oil, and low-fat" bread has become the choice of countless people. However, not all consumers can accurately know which bread contains less sugar, which exacerbates choice entanglement. In the guidance of information selection, the paper labels of traditional bakery shops obviously cannot effectively guide, making consumers unable to choose from many products.
People are often attracted by colorful visual effects. Dynamic content on signs triggers emotional responses 2.5 times as much as static content. Therefore, digital signage may be used to display menus and in-depth promotion of dishes, which can guide customers to quickly choose products and solve selection difficulties so as to retain consumers.
In today's bakery industry, building a digital signage system for publicity has become an important symbol of modern operations in the bakery industry. In this era of rapid economic development, the mobile Internet is rising rapidly, and people’s requirements for life are getting higher and higher. The bakery industry must also follow the trend. From the perspective of users, it will meet consumer needs in many ways and push the operation of the bakery industry.
